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Etsy

Etsy listings written for Etsy's search, not Amazon's

Thirteen tags, a 140-character title, and a handmade policy that will take your shop down if you get it wrong. Etsy rewards a completely different kind of writing to every other marketplace, and we write it that way.

Roast my Etsy listing freeSee the Etsy tools

Written to rank in Etsy search: keyword-backed titles, every indexed field filled, and checked against Etsy's policies so the listing stays live. Structured for the AI shopping era too - clear facts and Q&A that answer engines can lift. And the keywords are measured, not guessed: live search volumes and rank tracking are built in.

See it work on Etsy

Three steps, and what each one actually produces for a Etsy seller - words, pictures and video.

1
Give it what you have
A listing, a link, a photo, a product name, or the email Etsy just sent you.
2
It writes, draws and checks for Etsy
A Etsy listing and the images to go with it, to Etsy's limits and rules, with measured keywords behind the words - and the same product for the other five when you want them.
3
You publish; it keeps watching
Files, exact fields or one-click fill; then daily rank, price and listing-health watch.
One product, six listingsExample · speckled stoneware mug · pictures made by Optimlister
Why each version differs: every card is written fresh to the rule printed on it - Amazon now uses a 75-character Item name plus 125-character Item Highlights and benefit bullets, Etsy uses buyer-friendly titles and up to 13 tags, eBay uses item specifics, and Walmart uses structured attributes. The meter under each title shows how much of that marketplace's title limit the example uses. Every asset here is a real generator output with its exact cost - see the receipts.
Example Amazon image for the speckled stoneware mug
Amazon75-char Item name · 125-char highlights · 5 bullets
Handmade Speckled Stoneware Coffee Mug, 12 oz
  • Wheel-thrown stoneware, no two exactly alike
  • Wide comfort handle, no knuckle burn
  • Microwave and dishwasher safe
Example Etsy image for the speckled stoneware mug
Etsy · this page140 chars · 13 tags · lifestyle first
Speckled Stoneware Mug 12 oz - Handmade Ceramic Coffee Cup, Wheel Thrown Pottery, Cozy Gift
stoneware mughandmade ceramiccoffee cuppottery giftspeckled glaze+8
Example eBay image for the speckled stoneware mug
eBay80 chars · item specifics
Handmade Speckled Stoneware Coffee Mug 12oz Wheel Thrown Ceramic Cup NEW
  • Material: Stoneware
  • Capacity: 12 oz
  • Handmade: Yes
  • Condition: New
Example Walmart image for the speckled stoneware mug
Walmart75 chars · key features · white main image
Handmade Stoneware Coffee Mug, 12 oz, Speckled Glaze, Dishwasher Safe
  • Wheel-thrown stoneware
  • Comfort handle
  • Dishwasher and microwave safe
Example Shopify image for the speckled stoneware mug
Shopify70-char SEO title · tags · alt text
Speckled Stoneware Mug 12 oz | Wheel-Thrown
stonewaremugpotterygift
Example TikTok Shop image for the speckled stoneware mug
TikTok Shop255 chars · attributes · video first
Speckled Stoneware Mug 12 oz - Wheel-Thrown Ceramic Coffee Cup with a Comfort Handle, the Slow-Morning Upgrade Your Desk Has Been Missing
  • Material: Stoneware
  • Capacity: 12 oz
  • Hook line for the video caption
Same product, six different texts and the right picture for each - white main image where the marketplace demands it, lifestyle where buyers browse by feel, the infographic where video and scroll do the selling. Bars show how much of the title limit is used.

What we write, and to what limit

Every field trimmed to Etsy's own limit, not a generic one.

Title
140 characters, front-loaded for Etsy search
Tags
all 13, 20 characters each, no wasted slots
Description
the first 160 characters carry the search snippet
Materials
up to 13, and they matter for handmade

Counting characters by hand? The free title and tag checker measures every one of these fields against the Etsy limit. No signup.

What we check before you publish

Etsy rules specifically. This is the part almost nothing else does.

•Trademarked words sellers do not realise are marks - Onesie, Velcro, Crock-Pot
•Handmade policy: production partners, mass-produced items, reseller language
•Prohibited and restricted items
•Keyword stuffing that Etsy demotes rather than rewards
What we check, and what we do not. We check your listing text and structure againstEtsy's published content rules - the list above. We do not give legal advice, and we do not verify product safety, certifications or regulatory approval - supplements, medical devices, kids' products and other regulated categories still need your own compliance review. No automated check can guarantee a listing never gets flagged; marketplaces change rules without notice. When one slips through anyway, that is what Listing SOS is for.

Already suppressed or rejected on Etsy? Listing SOS works out which rule the listing hit and rewrites it around that rule.

How it gets onto Etsy

Exact fields to paste today; one-click fill when the extension clears review

Etsy has no bulk listing import at all, so a file would be useless. Today we hand you every field in Etsy's own order - title, description, all thirteen tags, materials - ready to paste. Once the browser extension clears review, it fills the Etsy listing editor for you.

The browser extension

Built for Etsy only

These exist because Etsy does something no other marketplace does. The rest of the team works here too - pick Etsy when you run them.

Etsy shop audit
Sections, about, policies, banner - the whole shop.
Etsy season planner
What sells when, and when to have it listed by.

Every tool, filtered to Etsy

Common questions about Etsy listings

Short answers, in case you are here to settle one thing.

How many tags should an Etsy listing use?

All thirteen. Etsy gives every listing thirteen tag slots of up to twenty characters each, and leaving any of them empty costs you search coverage for free. Optimlister fills all thirteen with distinct, searched phrases.

What is the Etsy title character limit?

Etsy titles are capped at 140 characters, and the opening words carry the most weight in Etsy search. Optimlister front-loads the phrase buyers actually type instead of spreading keywords evenly.

Can a trademarked word get my Etsy shop suspended?

Yes, and the risky ones are words most sellers do not know are trademarks, such as Onesie, Velcro and Crock-Pot. Optimlister checks your title, tags and description against trademark and prohibited-item rules before you publish.

Does Optimlister fill the Etsy listing form?

Etsy has no bulk listing import, so today Optimlister hands you every field in Etsy's own order - title, description, all thirteen tags and materials - ready to paste. The browser extension fills the Etsy listing editor directly once it clears Chrome Web Store review.

Coming from, or going to, somewhere else

An Etsy listing rewritten for Walmart should not still sound like Etsy. We rewrite the voice, not just the fields.

AmazoneBayWalmartShopifyTikTok Shop
Etsy listings written for Etsy's search, not Amazon's - Optimlister